Goodbye JPEG, Welcome WebP

Tags: JPEG, WebP

Is Google planning to kill JPEG? It seems JPEG will vanish soon, with the arrival of WebP, the new image format from Google. This has officially come from RichardRabatt, Google Product Manager who wrote about this new open source file format recently. According to him engineers of Google are working on WebP these days.
Most of the image formats that we use today are almost a decade old, and has not taken any major advanced forms so far.  This made a few engineers of Google think about a new and innovative image format to further compress images in JPEG & other traditional formats to make them load faster, while maintaining the quality and resolution.
This new image format will have a lot of advantages when compared to the traditional JPEG format. For improving the compression facility that JPEG gives, Google uses an image compressor based on VP8 codec. This was open sourced by Google in May 2010. RIFF (Resource Interchange File Format) is also used in the compression algorithm of WebP.

By introducing WebP Google aims at lowering the file size of images and reducing the loading time, without compromising on the quality of the image. WebP images will be glossier than JPEGs, but the file size of the images will be 40% lesser than that of JPEG.

WebP tool is now available for Linux x86 (64-bit) platform .Google is planning to come-up with the version for Windows platform too. Windows version is now available for those who have Cygwin installed.

According to Google authorities, about 65% of the bytes accessed and send these days are images.  This will considerably slow down browsing experience, especially in networks with lower bandwidth. It is said that WebP will make the accessing and transfer of images faster than that of JPEG.  Won’t that be a really good move? But there are a few constraints here. WebP images cannot be seen until browsers support this format.  Google expects this to happen very soon. Google engineers are also working hard to find out a technology to support WebP in the coming versions of Google Chrome.

Undoubtedly, like any other new development this will also take its own time to reach the masses. But as most people want faster browsing experience, this will definitely excite the net savvy in you.

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