Technical Case Study
Postman.in
Client:
Technologies Used: HTML, Asp. NET, SQL Server, Java Script
Tools:
Situation
Postman.in ensures that your e-mails and announcements reach thousands of customers worldwide. In fact, Postman.in performs services more than that: it builds, delivers and also follows the exact demographics of customers. It gives immediate and measurable results of e-mail campaigns. Creating an e-mail campaign is an easy process with Postman.in. With the help of Postman.in, one can send professional looking e-mails, newsletters, letters and promotions conveniently, without the needs of any technical expertise. A tour of the campaign procedure will help to understand the working of the entire process
Postman.in ensures that your e-mails and announcements reach thousands of customers worldwide. In fact, Postman.in performs services more than that: it builds, delivers and also follows the exact demographics of customers. It gives immediate and measurable results of e-mail campaigns. Creating an e-mail campaign is an easy process with Postman.in. With the help of Postman.in, one can send professional looking e-mails, newsletters, letters and promotions conveniently, without the needs of any technical expertise. A tour of the campaign procedure will help to understand the working of the entire process
Solution
User
User
Main Functionality
With Postman.in, one can create or develop some of the most effective and attention-grabbing newsletters, e-mails, promotions and letters. This will help to interact more effectively with the customers and develop a successful, long-lasting relationship with them.
With Postman.in, one can create or develop some of the most effective and attention-grabbing newsletters, e-mails, promotions and letters. This will help to interact more effectively with the customers and develop a successful, long-lasting relationship with them.
Postman.in offers one of the most advanced deliverability platforms that enable businesses to ensure that their e-mail campaign reaches the inboxes of the customers without fail.
Besides ensuring high deliverability rates, Postman.in also keeps a track of the customers who have opened the mails and the links that were clicked the most. This provides vital information to the marketers about what their valued customers are searching for.
User Signup
After registration, the user can login to the site. Once a user has logged in to his account, he will need to do the following:
Import email addresses
To import an address file from Microsoft Outlook, the user must export his Outlook Contact folder to a text (i.e., contacts.txt) file.
Set up some initial account information (email signature, company name, logo, etc)
Send campaign.
Import email addresses
To import an address file from Microsoft Outlook, the user must export his Outlook Contact folder to a text (i.e., contacts.txt) file.
Set up some initial account information (email signature, company name, logo, etc)
Send campaign.
hai
Create Email Campaigns
Step 1:
Step 1:
Create Email Campaigns
For creating email campaigns, enter the campaign name, from name, email id on page and also select campaign category and campaign style.
http://postman.in/user/EmailCampaignSelect.aspx
In the next step, the user will have to select the campaign details. These details can be entered in the HTML format.
For creating email campaigns, enter the campaign name, from name, email id on page and also select campaign category and campaign style.
http://postman.in/user/EmailCampaignSelect.aspx
After filling in the details, the next step is to select the campaign groups. Sub groups are available within each group. The user can also select the subgroups.
Finally the email campaign can be sent or set aside with various options like Draft, Send Now, Send Later, Unsubscribe, Send all subscribers, etc.
The user can create a customer template also. For this, he will have to pay the prescribed amount with the following details.
Create Customer Template
Step 1:
Step 1:
Create Customer Template
Enter name
Select file name for upload, then upload file
Select image (only zip file)
http://postman.in/User/CustomerTemplateAdd.aspx
On submitting this, the payment options will be displayed. The three different payment types available are Cheque, Draft and Credit Card.
Enter name
Select file name for upload, then upload file
Select image (only zip file)
http://postman.in/User/CustomerTemplateAdd.aspx
Order Template (Pre)
Step 1:
Step 1:
http://postman.in/User/CustomTemplateOrder.aspx
The customer can order predefined templates through the pages displayed below.
The customer can order predefined templates through the pages displayed below.
View Email Campaigns and Customer template
(If the user wants to resend an email campaign and Customer template, he can send it through the campaign name and template name.)
(If the user wants to resend an email campaign and Customer template, he can send it through the campaign name and template name.)
http://postman.in/User/Home.aspx
From the following screen the customer can view the email campaigns and templates ordered/created.
From the following screen the customer can view the email campaigns and templates ordered/created.
1. Subscriber Group
Step 1:
Step 1:
Subscription Export: Add subscriber group
Enter the new group name
Select parent group name if any.
http://postman.in/user/SubscriberGroupAdd.aspx
For subscription of a group the user has to enter details in the following screen. After creating subscription for different groups, he can view his group details.
The user can also merge two groups of subscription with the following screen.
From this screen the user can remove the merger groups.
Enter the new group name
Select parent group name if any.
http://postman.in/user/SubscriberGroupAdd.aspx
For subscription of a group the user has to enter details in the following screen. After creating subscription for different groups, he can view his group details.
Export subscriber
The subscriber can export files in the text format or Excel files.
The user can view subscribers in different groups and can remove subscribers also.
The subscriber can export files in the text format or Excel files.
Subscription Fees
http://postman.in/User/PricingSubscription.aspx
The package details are shown in the following screen. Also there is facility to upgrade the user’s subscription package.
The package details are shown in the following screen. Also there is facility to upgrade the user’s subscription package.
Account Information
The user can edit the user profile and change his password also.
The user can edit the user profile and change his password also.
Key Features
- Advanced HTML editing functionality
- Custom template option
- Preview and test capability
- Easy ‘send’ scheduling
- Easy customer tracking benefits
- Pre-designed email templates
Conclusion
Discover an easy way of creating professional looking e-mails that are attractive and help in building a strong relationship with customers.
Discover an easy way of creating professional looking e-mails that are attractive and help in building a strong relationship with customers.
